Google is now adding to there very lucrative adword buying system. Media buyers should jump on this opportunity to purchase “larger than life” ad’s to be displayed to prospective clients in key demographics. Below is an article that I came across recently.
Yesterday Google’s AdWords team announced they had been testing two new image ad formats. The first, a large 2560 x 1920 image is designed for advertisers who want to appear “larger than life,” according to AdWords Developer Arnold Ferguson. “Advertisers have been bugging us since November for a large-format image ad that can showcase photo quality 5-megapixel images. It’s a little bit larger than your standard banner ad, but I think if it makes advertisers happy, it will make our publishers happy as well.”
As part of the test, Google has been serving 2560 x 1920 ads on sites like ultrahighresolution.com for online digital camera retailers wishing to advertise unreduced megapixel-sized images.
The second format, a 1 x 1 pixel ad can be purchased in blocks of ten by keyword. “We’ve actually been working very closely with pixel ad inventor Alex Tew on this one,” said Ferguson. “After seeing all the aimless pixel ad sites out there, we knew we needed an original approach. Unlike all the copycat pixel ad sites, integration with our keyword bidding system will us serve pixel ads contextually on nearly any site in the AdSense publisher network.”
In order to supplement their six-billion dollar annual revenue stream, Google also plans to publish a pixel advertising site of their own in mid-April, and has registered the milliongooglepixel.com domain to display AdWords pixel ads. Google AdWords expects the new sizes to be available to all AdWords users in the next few weeks.
Peter Koeppel is Founder and President of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, marketing and campaign managment. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop direct marketing campaigns to increase profits.