Oprah’s Universe

Oprah is known as the undisputed queen of all media, and with good reason.

As her production company Harpo, Inc. poises itself to launch her latest offering the Nate Berkus show, her role as media kingmaker will be put to the test.

Nate Berkus, a regular guest on the Oprah Winfrey show for the past eight years, remains optimistic. Oprah has a knack when it comes to spotting diamonds in the rough and turning them into media darlings. Her ability to make anyone a household name has been proven time and time again. Just a few years ago, names like, Dr. Oz, Dr. Phil and Rachel Ray would have slipped passed the average American viewer. Thanks to some magic provided by Ms. Winfrey herself, her “discoveries” are now seasoned TV royalty.

The odds stack up well in Mr. Berkus’s favor as his boss’s track record stands unopposed. Will her devoted audience buy into yet another design/talk show as the number of female TV viewers continues to decline?

Now more than ever with myriad choices in programming, viewers are reaching for something they can recognize. Oprah Winfrey is a trustworthy brand name and people feel confident in buying things that she recommends. This was definitely the case with Oprah’s book club, which helped send many a lucky author straight to the top of the New York Times Bestsellers list.

Nate Berkus is hopeful for his chances to grab his piece of the pie, but he remains grounded. Shows in the current media climate have less than a 50 percent chance to ever be picked up for renewal. With the prestige of the big O empire behind him, Nate Berkus is banking on success.

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