Peter Koeppel is Founder and President of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, marketing and campaign managment. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to increase profits.
Prior to forming Koeppel Direct, Peter was a partner at a full service ad agency, and an account supervisor at The Richards Group for various divisions of The Southland Corporation. While working with Southland, he developed and implemented plans for the national introduction and rollout of Barricini Ice Cream. He also contributed to the Metromedia Long Distance, Advanced Tobacco and CIGNA Health Plan Accounts.
His extensive marketing experience includes product management positions for the Pittsburgh-based H.J. Heinz Company and for the Ben Hogan Golf Company. At H.J. Heinz, he managed all consumer and trade promotions, marketing research and new product and packaging introductions for the Heinz Ketchup Brand. Peter has also worked in marketing positions at Wells-Fargo Bank and Campbell Soup Company.
Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media buying firms in the U.S.